CREATIVE SOLUTIONS WHEN THE REST DOESN’T WORK

freebirdThis advert is part of a campaign I recently designed to promote activities you can do in Tenerife.
I am satisfied with this result, especially thinking how bad it risked to be.

For this page I had some very good pictures I had to sacrifice because they were too similar to others I used, and some pictures I didn’t really like, but I had to put.

One of the main reasons people buy a trip with this catamaran is to see wales and dolphins, so it was important to put the picture of a dolphin seen from the boat, but no matter how hard I tried, the picture didn’t fit with the rest of the page.
Then I had the idea to use that picture as the background and everything all of a sudden seemed to go in the right place.

This advert is different from the others of the campaign, but I really like the think outside the box result.

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