This is a new logo design I did for my website about photography, Fai una Foto.
I did it in Adobe Illustrator and I wanted to create something that reminded of a camera in its most essential element, and at the same time do something more complex than the usual logos.
Nowadays simple is considered better, and I agree with that: when in doubt, following the KISS rule (Keep It Simple Stupid) is the best advise.
Experienced and talented designers have the ability to strip a concept to its most basic meaning and create something beautiful with just a few lines, recognizable in a blink of an eye from distance.
As this logo is for myself and not for a client, I wanted to try something more sophisticated: something more complex that gave the impression on a subliminal level of a strong and classic product. I am happy with this result. I had to experiment in order to reach what I wanted and I think the reason this logo gives me confidence is because it somewhat reminds me of the BMW associated to a classic and strong product. This hasn’t been done on purpose, but it offers an interesting point to think about the links and triggers of our minds.
Here it comes another comic strip for you aficionados, starring me and my sister, based on our day to day life.
I did it in Adobe Illustrator, and for the ones of you who are still asking, yes, she’s really evil, no jokes!
Recently I went on an excursion with a friend of mine at Mount Teide (Tenerife, Canary Islands) and we took some pictures.
Now I was watching them and I decided to do a quick photo retouching, combining two of the pictures we took.
To do that I used Adobe Photoshop.
As you can see, I added a picture on my friend’s screen. This is not really difficult: I added the picture using the vanishing point solution to keep the perspective (Filter – Vanishing Point), but I think using the transform menu (Edit – Transform – Perspective) would do the job as well.
Then adding a mask I brushed away the parts of the picture that were covered by the hand. With a bit of color correction to give some consistency you could consider the job done, but the really tricky part in this work is giving some authentic reflections on the screen.
As you can see in the first picture, there is too much light to see what the screen shows, so we see just a black screen with the reflection of her hand and the landscape. Although showing clearly her picture in the screen is bound for this effect, it should be a mistake not to add some reflections. How to do it? Very easy.
I copied the original image on a new layer and I put it on the top, then I lowered its opacity to a 30%. The majority of the picture has not been affected by it, the only change has been on the screen that I had previously modified, so it kept the original reflection!
Living in a place where a lot of people come an go as soon as a new opportunity comes up, meeting people that want to spend the rest of their lives here and then soon after they go is something you get used to.
A few days ago this happened to a friend of my sister and this concept all of a sudden came up into my mind. It’s been a bit embarrassing: everybody was sad for her departure, and I burst into laughs.
Anyway, I did this drawing using Adobe Illustrator.
Lately I took some pictures to Romina Rossi and I have been playing around with them.
Yoga is something that fascinates me although it’s not for me. I like the idea of controlling every single muscle of the body and keep smiling while in deep pain: I think it’s a good metaphor for job hunt 🙂
It is a discipline that works on the body as much as it works on the mind, in fact the most of the people I met who are interested in it share the same values (for example, they are usually vegetarian).
Yoga is a static activity where the focus is to remain still as much as you can, yet it’s a strong way to produce an incredibly powerful energy inside your body.
This is the concept I wanted to develop when I worked on this picture: while the body stays still, it produces a so powerful energy blast that the world bends.
To achieve this result in Adobe Photoshop I used the wrapping tool and masks.
I recently worked with Romina Rossi on the new logo of her company, Yoga En Ti.
I am very happy with the result. The logo represent an elephant (an important figure within the yoga community) drawn using the Om symbol and with waves inside, because the classes take place in the seaside, in Tenerife.
For the ones of you interested in yoga, you can keep updated and make contact with Romina by liking her FaceBook page following this link.
Thank you Romina, I had a lot of fun working together!